I was recently listening to a NPR Technology podcast and the question came up as to how people perceive a subscription to something vs. using an application. It’s much more hip to have use an app to subscribe to your favorite magazine, download a book, etc. than to subscribe the old fashion way. Changing the way we talk about library services, and even our information titles, changes how people understand and use our offerings. Are you an “embedded” librarian? An Information Professional? How do you use modern language to describe your job duties?